You know, I see a dadtweeter there with like 25,000 followers, and I'm like, geez, even if I were doing it, I'd apparently be doing it wrong? But then I think, maybe not? Because holy crap, the way his profile says "PR Friendly!" makes it sound like a party drug. And then I go to his dadblog, which is basically a Daily Candy-sized dollop of editorial whipped cream on top of whatever sugary press release or giveaway he's been served that day.
Which, I--wow, here's one for the new Spring 2011 addition to The RL Gang, Ralph Lauren' Childrenswear's "shoppable children's online storybook collection." Which five word combination just happens to be at the top of my five-word combinations that will be banned after the revolution and/or whenver they make me-emperor of China list.
Does it even matter what The RL Gang: A Magically Magnificent School Adventure is about? Or is it just enough to know it's as adorable as Ralph Lauren Childrenswear's first book, The RL Gang: A Fantastically Amazing School Adventure?
In this book, Ralph Lauren's fun and lovable RL Gang is introduced on a first day back to school that is anything but ordinary. With the help of a magical teacher, each of these little fashion icons embarks on a fantastically amazing adventure, finding out what it means to work together and what a wonderful feeling it is to share.I ask because I see that people who bought the print version [!] also bought both Pinkalicious AND Goldilicious. And we all know how badly Goldlicious sucked. So I'm a little worried that The RL Gang might be less magical magnificence and more shitty series, designed solely to soak the over-indulgent, under-imaginative Westchester grandmother market.
Is the author [Does he go by Ralph? Mr. Childrenswear?] doing interviews? Maybe a blog booktour or a livechat? Because I'd really like to hear more how adding Elle affected the "shop their looks" dynamic for the rest of the RL Gang, River, Oliver, Hudson, Jasper, Mae, Zoe, and Willow. Of course, we'd need to ask him quick, because once I'm crowned Emperor, "shop their looks" will be on the phrases-punishable-by-death list, too.
I mean, I--we--I'm wearing Polo right now. So's K2. We buy it retail. Vintage. Outlet. You name it. I have the original flag sweater. I've been to the employee store in BF New Jersey. I've had dinners with David Lauren. I helped a giant mall company and a major Hollywood studio to launch a start-up to do this exact kind of shoppertainment in 1998. We hired the guy who did the original Abercrombie & Fitch catalogues which--think about it for two seconds--what are they but shoppable teen sex storybooks? And yet I hate The RL Gang with a fierceness that surprises even me. I curse The RL Gang, and their exclusive retail partners, and everything they stand for.
If only one good thing comes from The RL Gang, it will be will that her pitch perfect uptown voiceover will secure the narrator the role of Professor Mcgonagall when they start remaking all the Harry Potter movies in 2045: